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July 1, 1997 fundraising to support hospice care in Monterey
and San Benito counties fundamentally changed when it became
the responsibility of the newly created Hospice Foundation,
based in Monterey, Calif.
On that day, Hospice Foundation was created out of the sale
of the community’s first hospice care provider, Hospice of
the Central Coast, to Community Hospital of the Monterey
Peninsula. At the time, Hospice of the Central
Coast was comprised of its
hospice home care nursing operations, Westland House
(formerly known as Hospice House), and Resource Center
libraries in
Monterey, Salinas and Hollister. All were transferred to CHOMP’s
ownership and have since been integrated into the hospital's system
of services.
The Changeover
Until July, 1997, Hospice of the Central Coast had an
internal fundraising and marketing communications department
as part of its administrative functions. This
department raised funds through a variety of appeals and
events to help close the gap in revenue between what it cost
the agency to provide care and what was received in
reimbursement from Medicare and insurance companies.
New Entity Formed
When the
nursing program was sold to Community Hospital of the
Monterey Peninsula, the fundraising department became a new,
entirely separate non-profit
entity, Hospice Foundation. The Foundation was created
with a wider mission as a community-based philanthropy with
the sole purpose of supporting end-of-life care in Monterey
and San Benito counties. While the
Foundation's board of directors agreed, as part of the
transfer, to help support CHOMP’s hospice program (which
would retain the name
Hospice of the Central Coast), its
new mission also included funding other non-profit providers
of hospice care in the area, such as the
Visiting Nurse Association
and Hospice Caring Project, and associated
end-of-life services in Monterey and San Benito counties,
such as John XXIII AIDS
Ministry.
Big Community Impact
Now, 10 years later, Hospice Foundation has made grants
totaling more than $12 million to local organizations
serving people at the end of life.
Today, these grants help these
providers close the gap between what they are reimbursed
from a patient’s insurance coverage, including Medicare and
other government programs, and what it actually costs to
provide their services to the community. Many services
funded by the Foundation, such as palliative care, resource
libraries, grief support, caregiver relief, and community
education programs, have no reimbursement source. The
Hospice Foundation’s funding is vital to these providers in
keeping these programs available, some as a free community
service, and helping them to remain high quality.
What Is Funded
Funding from the Hospice Foundation supports home nursing
and other care for all ages, emotional support, grief
counseling, resource libraries, and volunteer support
services, such as driving a patient to the doctor.
The
grants also enable these organizations to expand or open new
programs in underserved populations or areas of Monterey and
San Benito counties, and to be innovative as the community’s
needs change.
Empowering a Community Network of Care and Comfort
Over the 10 years, the Foundation has helped create a strong network of care in our
community, covering many of the needs that affect families
who are dealing with the challenges of terminal illness,
loss, grief, and recovery. Often, these funded organizations
collaborate and work together to help families.
How the Funds are Raised
To raise funds for the grants, Hospice Foundation conducts a
number of well-known fundraising events:
Hospice Foundation
Golf Scramble, and the holiday
Trees of Life celebrations,
as well as a popular harvest time raffle, Gobblers & Gifts.
Corporations often sponsor these events or provide prizes or in-kind services. The Foundation also receives donations in
honor or in memory of someone, as well as individual gifts
resulting from a mailing appeal, dues from its
membership
program, and employee giving or matching programs. From time
to time, the Foundation also receives major gifts from
trusts, bequests, gift annuities or other
estate plans.
Educating the community about end-of-life issues has also
been a vital component of Hospice Foundation’s mission.
Throughout the year, the Foundation conducts numerous
educational activities, including hosting the annual Hospice
Foundation of America teleconference and Grief in the
Workplace trainings for human resource managers, staff and
other key employees.
In 2000, the Foundation started the End-of-Life Coalition,
administering and coordinating its outreach and community
education activities until the coalition became the
non-profit Compassionate Care Alliance in 2003. Today, the
Foundation continues to fund CCA educational activities
which help bring together doctors, hospice care providers,
hospitals, home health professionals, social service and
senior care agencies, volunteers, community members, and
many others to dialogue about and work together to improve
care for the dying in Monterey and San Benito counties.
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